"...but people will never forget how you made them feel."
Maya Angelou once said, "I've learned that people will forget what you said, people will forget what you did but people will never forget...
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Elena Stamatopoulou
Feb 9, 20223 min
Translating 2022 social media trends into a winning social media strategy for your non-profit.
The past couple of years, non-profits have reported a significant reduction and increased scrutiny of both their marketing budgets and...
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Elena Stamatopoulou
Jan 12, 20222 min
Content Development & Membership Engagement
There is no degree or field of study addressing the issue of membership engagement and referral generation, but a well thought out...
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Elena Stamatopoulou
Jan 10, 20222 min
Business Goals, Content Strategy and the Indispensable Editorial Mission Statement
In a previous post, we touched upon building a content strategy before editorial planning. The distinction was not made to reduce the...
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Elena Stamatopoulou
Jan 4, 20221 min
What comes first the chicken or the egg? Content planning or editorial.
What is content strategy and why you need to build one before editorial planning.
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