Translating 2022 social media trends into a winning social media strategy for your non-profit.
The past couple of years, non-profits have reported a significant reduction and increased scrutiny of both their marketing budgets and...
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Elena Stamatopoulou
- Jan 10
- 2 min
Business Goals, Content Strategy and the Indispensable Editorial Mission Statement
In a previous post, we touched upon building a content strategy before editorial planning. The distinction was not made to reduce the...
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Elena Stamatopoulou
- Jan 4
- 1 min
What comes first the chicken or the egg? Content planning or editorial.
What is content strategy and why you need to build one before editorial planning.
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